The purpose of this course is to help participants learn the Search Engine Optimization methodology and acquire the skills to apply it to improve the ranking of their website in search results.
A course that covers a wide variety of topics and with the use of a specific optimization tool, gives the participants a step by step guidance to optimize their website and improve its ranking in search engine's results. Attend this course to learn everything you need to know in order to put your website in top position

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the trainer

Learn how to make your website appear in search engines' results when people search for you

By the end of this SEO course, participants will be able to:

  • SEO Vs SEM.  Distinguish between Search Engine Optimization (SEO) & Search Engine Marketing (SEM) as a strategy for 1st page inclusion 

  • Search Engines. Describe how Search Engines work and their main objective

  • SEO Factors. Define the technical and page design factors that influence the Search Engine Optimization methodology and therefore top listing ranking in search engine results

  • The Technicals. Determine the technical parameters that affect Search Engine rankings and the Search Engine Optimization to be done

  • SEO friendly Pages. Design pages that are search engine friendly and enable the Search Engine Optimization (SEO) process

  • Identify Keywords. Identify the keywords which your prospects use when searching on the web for your products and services

  • On Page Optimization. Apply on page optimization techniques to make their website pages search engine friendly and optimized for top rankings in search results 

  • Page Rank. Recognize the importance of Page Rank for top rankings in search results and its role in effective Search Engine Optimization

  • Off Site Activities. Apply off site activities as a part of Search Engine Optimization and improve the Page Rank of their website

  • Google Search Console. Use Google Search Console to evaluate the Search Engine Optimization (SEO) health of their website

  • A complete SEO methodology. Apply a complete Search Engine Optimization (SEO) methodology to substantially increase the chances of their website appearing in search engines' top results for specific keywords


Business Training and Seminars on SEO

An overview of this SEO course

With a vast professional experience, Panayiotis has been actively involved in business consulting, teaching and training for the past 20 years and his area of specialty is Marketing, e-business and technology Learn More >>>