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By the end of the course, participants will be able to:

  • Set up your Analytics Account. Set up Google Analytics for all of their business presences that they maintain online 

  • Website integration. Integrate their website with Google Analytics universal tracking code and start collecting digital analytics

  • Reporting Analytics. Describe the different Google Analytics reports that are available in Google Analytics

  • KPIs. Set Key Performance Indicators to measure their business performance in key operational areas

  • Traffic Sources. Identify their traffic sources and learn where are visitors that are converting the most are coming from

  • Visitor Behaviour. ​Track their visitors' behaviour and learn what they are doing on their website

  • Conversions. Identify the percentage of visitors on their website that convert

  • Successful Traffic Sources. Identify the sources of traffic that enhance conversions

  • SEO. Identify website strengths and weaknesses in terms of Search Engine Optimization

  • Google Ads Performance. Measure performance of advertizing campaigns that run in Google Ads

  • Social Media analytics. Use Google Analytics to measure the performance of their business on major Social Media networks

Business Training and Seminars on Digital Analytics

An overview of this Google Analytics course


the trainer

With a vast professional experience, Panayiotis has been actively involved in business consulting, teaching and training for the past 20 years and his area of specialty is Marketing, e-business and technology Learn More >>>

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Learn how to promote your business online and generate more leads and sales

The purpose of the program is to help participants learn how to set up and use Google Analytics to measure the performance of their website and gain insight on visitor's behaviour.
The Google Analytics course will equip the participants with the necessary digital analytics tools and knowledge to measure their business' online performance and assess the effectiveness of their promotional activities using carefully defined Key Performance Indicators (KPIs)