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A complete Marketing Plan

Design a Marketing plan for satisfying customer needs with profit 

Market Research

Apply research techniques to analyze the external and internal business environment

SWOT Analysis

Identify strengths, weaknesses, opportunities and threats as a synopsis from their research  


Apply Segmentation, targeting and positioning techniques to formulate their business strategy

Goal Setting

Set well defined corporate goals at all levels of organizational structure

Product strategies

Apply different product strategies to develop and formulate business offerings to different segments 

​​​​The learning outcomes of this Strategic Marketing course

With the completion of the course, participants will be able to

Business Training and seminars on Strategic Marketing Planning

Learn how design and implement a Marketing plan to satisfy customers' needs profitably

Product Development

Describe the methodology for successful product development

Pricing Strategy

Select the right pricing strategy to be used for their product's pricing

Promotional Mix

Describe the different online and offline promotional methods that are available to a a business for promoting products and services

Set your Distribution strategy

Appreciate the different options available to a business in terms of distribution strategy 

Financial Evaluation

Evaluate the expected ROI of projects in order to decline or reject

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Strategic Marketing Planning course

About this Marketing course

The purpose of the course is to equip participants with the knowledge and the skills necessary to design and implement a complete marketing plan for satisfying customers' needs with profit.
The course does not focus on promotion as such. It covers a lot more and goes into detail on topics such as research, segmentation, branding, goal setting and marketing mix development.