With a vast professional experience, Panayiotis has been actively involved in business consulting, teaching and training for the past 20 years and his area of specialty is Marketing, e-business and technology Learn More >>>

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Learn how design and implement a Marketing plan to satisfy customers' needs profitably

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The purpose of this Strategic Marketing course is to equip participants with the knowledge and the skills necessary to design and implement a complete marketing plan for satisfying customers' needs with profit.
he course does not focus on promotion as such. It covers a lot more and goes into detail on topics such as research, segmentation, branding, goal setting and marketing mix development.

Business Training and Seminars on Strategic Marketing

An overview of this Strategic Marketing course

Strategic Marketing training course in Cyprus

By the end of the course, participants will be able to:

  • A complete Marketing Plan. Design a Marketing plan for satisfying customer needs with profit 

  • Market Research. Apply research techniques to analyze the external and internal business environment

  • SWOT Analysis. Identify strengths, weaknesses, opportunities and threats as a synopsis from their research  

  • Segmentation-Targeting-Positioning. Apply Segmentation, targeting and positioning techniques to formulate their business strategy

  • Goal Setting. Set well defined corporate goals at all levels of organizational structure

  • Product strategies. Apply different product strategies to develop and formulate business offerings to different segments

  •  Product Development. Describe the methodology for successful product development

  • Pricing Strategy. Select the right pricing strategy to be used for their product's pricing

  • Promotional Mix. Describe the different online and offline promotional methods that are available to a business for promoting products and services

  • Set your Distribution strategy. Appreciate the different options available to a business in terms of distribution strategy 

  • Financial Evaluation. Evaluate the expected ROI of projects in order to decline or reject

  • Plan implementation. Determine the corporate values that should be in place to enable plan to be successfully implemented