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Apply segmentation techniques to effectively target and position their communication message to their target market

Plan and execute

Design a successful social media promotional plan

Course details

Effective landing page

Determine the key elements of a landing page in order to enhance conversions

About this Social Media course

The purpose of the program is to help participants take advantage of the promising world of Social Media Networks in order to drive traffic to their website and generate more leads and sales.
A guided step by step approach on how to set up your Social Media Networks, and effectively manage them in order to build your fan base and make your promotional messages more viral with greater exposure and reach. 
The training course is delivered physically face to face or online real time in Greek or English

The viral effect

Appreciate the Social Media viral effect and how this affects their business​

Business Training and seminars on Social Media Networks

​Learn how to take advantage of the promising world of Social Media to generate more leads and boost sales

Build a social presence

Design a successful social presence of their business on the main Social Media Networks ​

Organic Vs Paid reach

​Identify the key factors that affect organic reach in Social Media Networks 


Measure the performance of their promotional efforts on their different Social Networks and their own business website

Interested? Tell us

Dates: ​-

Time Table: 14:00-19:00

Length: 20 hours     

Location: City Unity College, Nicosia, Cyprus     

Language: Greek      

​​Fees: ​Upon request

The program is partly funded by HrDA according to eligibility criteria, with 8 seats reserved for long term unemployed participants

Social Media Optimization

Paid Ads

Create Facebook paid Ads to achieve branding and conversion objectives

Traditional Vs Digital Promotion

​​​​​​​​​​​​​​​​Recognize the differences between traditional and digital promotion, as applied to today's business life

​​​​The learning outcomes of this Social Media course

With the completion of the course, participants will be able to: