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Social Media training seminar course in cyprus

By the end of the course, participants will be able to:

  • Traditional Vs Digital Promotion. ​​​​​​​​​​​​​​​​Recognize the differences between traditional and digital promotion, as applied to today's business life

  • The viral effect. Appreciate the Social Media viral effect and how this affects their business​

  • Segmentation-Targeting-Positioning. Apply segmentation techniques to effectively target and position their communication message to their target market

  • Build a social presence. Design a successful social presence of their business on the main Social Media Networks

  • Content Preparation. Employ techniques for content development tailored for Social Media Networks

  • Organic Vs Paid reach. ​Identify the key factors that affect organic reach in Social Media Networks


  • Plan and execute. Design a successful social media promotional plan

  • Effective landing page. Determine the key elements of a landing page in order to enhance conversions 

  • Paid Ads. Create Facebook paid Ads to achieve branding and conversion objectives

  • Event Ads. Create Facebook Ads that promote a specific event

  • Traffic Ads. Create Facebook Ads that drive traffic to their landing page aiming conversions

  • Branding Ads. Create Facebook Ads that enhance their business public awareness

  • Page Likes. Create Facebook Ads that increase the number of page likes

  • Analytics. Measure the performance of their promotional efforts on their different Social Networks and their own business website

With a vast professional experience, Panayiotis has been actively involved in business consulting, teaching and training for the past 20 years and his area of specialty is Marketing, e-business and technology Learn More >>>


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Business Training and Seminars on Social Media

An overview of this Social Media course

The purpose of the program is to help participants take advantage of the promising world of Social Media Networks in order to drive traffic to their website and generate more leads and sales.
A guided step by step approach on how to set up your Social Media Networks, and effectively manage them in order to build your fan base and make your promotional messages more viral with greater exposure and reach. The training course is delivered physically face to face or online real time in Greek or English

Learn how to take advantage of the promising world of Social Media to generate more leads and boost sales