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​​​​The learning outcomes of this reputation course

With the completion of the course, participants will be able to

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Reputation Management & Corporate Communication course 

Build your reputation and brand with effective corporate communications 

Put in place a Promotional Plan

Design a complete promotional plan for promoting their business online with success 

Internet Promotion Vs Traditional Promotion

Appreciate the advantages of Online Promotion and Internet Marketing as opposed to traditional forms of promotion

Online Reputation

Adopt effective corporate communication tactics for managing their reputation online in different digital channels 

SEO

Carry out Search Engine Optimization activities to create buzz online


Email Marketing Campaigns
Execute Email Marketing campaigns to strengthen brand and customer relations

Reputation Management 

About this reputation course

The purpose of this course is to help participants learn how to manage their reputation online with success. Building a strong reputation online is a must for enabling businesses deal and manage crises effectively.


The course is also focused on the tactics and the tools used to establish effective corporate communications for enhancing brand awareness.

Social Media Optimization

Optimize their business Social Media networks to enhance their business brand and drive traffic to their website

Identify Reputation Threats

Monitor digital environment and identify reputational threats

Issue Management

Understand how an issue can evolve to a crisis


Crisis Management

Manage a crisis to limit its effect on the reputation and brand of their business

Blogging & Content Marketing

Appreciate the power Blogging and Content Marketing has on the promotional efforts of a business

Landing Page Optimization

Determine the key elements of a landing page in order to enhance conversions