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Market Research course

Business Training and seminars on Market Research

Learn how design and implement a Marketing plan to satisfy customers' needs profitably

​​​​The learning outcomes of this Market Research course

With the completion of the course, participants will be able to

Questionnaire Formulation

Use flowcharts to design online and offline questionnaires that answer specific business questions

Questioning Techniques

Describe the different types of survey questions and their usage in a questionnaire

Data Analysis

Analyze data obtained from conducted primary data using appropriate software and tools

Conclusions and Advice

Draw conclusions based on solid evidence and embody these into formal reports

About this Market Research course

The purpose of the program is to help participants learn how to design and execute primary and secondary research.
​It covers a wide area of topics that will equip participants with the skills and knowledge to design their research work to obtain market data through questionnaires and other methods of primary and secondary research.
Participants will also learn how to analyze the data obtained and formally present research conclusions to all other involved members.

 Primary and Secondary Research

Distinguish between primary and secondary research

External & Internal Research

Describe the different areas of the external and internal environment from which they obtain business data

Research Methodology

Describe all research methods that are available for conducting primary research 

Set Research Objectives

Define research objectives in a clear and specific way

Sample Size

Calculate research sample size depending on required percentage error to be achieved