New York, USA +1 646.568.5444 | London, UK +44 20.3608.3534 | Nicosia, Cyprus +357 70008887
Market Research course
Business Training and seminars on Market Research
Learn how design and implement a Marketing plan to satisfy customers' needs profitably
The learning outcomes of this Market Research course
With the completion of the course, participants will be able to
Use flowcharts to design online and offline questionnaires that answer specific business questions
Describe the different types of survey questions and their usage in a questionnaire
Analyze data obtained from conducted primary data using appropriate software and tools
Conclusions and Advice
Draw conclusions based on solid evidence and embody these into formal reports
About this Market Research course
The purpose of the program is to help participants learn how to design and execute primary and secondary research.
It covers a wide area of topics that will equip participants with the skills and knowledge to design their research work to obtain market data through questionnaires and other methods of primary and secondary research.
Participants will also learn how to analyze the data obtained and formally present research conclusions to all other involved members.
Primary and Secondary Research
Distinguish between primary and secondary research
External & Internal Research
Describe the different areas of the external and internal environment from which they obtain business data
Describe all research methods that are available for conducting primary research
Set Research Objectives
Define research objectives in a clear and specific way
Calculate research sample size depending on required percentage error to be achieved
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New York, USA +1 646.568.5444 London, UK +44 20.3608.3534
Nicosia, Cyprus +357 7000.8887