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Panayiotis Kyriakou

​Certified Trainer & Consultant on Digital Marketing


With a vast professional experience, Panayiotis has been actively involved in business consulting, teaching and training for the past 15 years and his area of specialty is Marketing, e-business and technology. More >>

About this Digital Marketing course

The purpose of this course is to help participants learn how to promote their business online with success in order to generate more leads and sales.
It covers a wide area of topics related to Internet Marketing such as Search Engine Optimization, Social Media Optimization, Banner Advertizing, Email Marketing, Pay Per Click advertizing and many more. 
It's a complete course that covers everything you need to know to promote online effectively.

Dates: ​23/10, 26/10, 31/10, 02/11


Time Table: 14:00-19:00


Duration: 20 Ώρες

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A Complete Plan​​​​

Design a complete promotional plan for promoting their business online with success 


Digital Vs Traditional Marketing

Appreciate the advantages of Online Promotion and Internet Marketing as opposed to traditional forms of promotion


Organic & paid promotion

Distinguish Organic forms of online promotion from other paid forms of online promotion 


Search Engine Optimization

Carry out Search Engine Optimization activities to enable their website's listing in search engine results


Email Marketing Campaigns

Execute Email Marketing campaigns to generate leads and build long term relations with their clients


Social Media Optimization

Optimize their business Social Media networks to enhance their business brand and drive traffic to their website

Course details

​​​​The learning outcomes of this Internet Marketing course

With the completion of the course, participants will be able to:

Promote on LinkedIn

Use LinkedIn to build their business social presence and organically promote their products and services​


Pay Per Click Advertizing

Carry out targeted Pay Per Click advertising campaigns on selected promotional channels and specifically Facebook​


Blogging & Content Marketing

Appreciate the power Blogging and Content Marketing has on the promotional efforts of a business


Google AdWords

Describe how Google Adwords can help businesses carry out targeted advertizing campaigns 


Conversion Rate Optimization

Determine the key elements of a landing page in order to enhance conversions ​​


​​Digital Analytics

Measure the performance of their promotional efforts on their different Social Networks and their own business website

Digital Marketing course

Language: Greek


Fees -


Location:City unity College, Nicosia

Business Training and seminars on Digital Marketing

Learn how to promote your business online and generate more leads and sales 

Certification:

On successful completion a "Digital Marketing Specialist" certificate will be awarded


Meet the trainer