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An overview of this business StartUps course

By the end of the course, participants will be able to:


  • Design a business plan. Design a business plan for bringing their business idea into life 


  • Research TechniquesApply research techniques to analyze the external and internal business environment


  • SWOT Analysis. Identify strengths, weaknesses, opportunities and threats as a synopsis from their research  


  • Segmentation & Positioning. Apply Segmentation, targeting and positioning techniques to formulate their business strategy


  • Goal Setting. Set well defined corporate goals at all levels of organizational structure


  • Product Strategies. Apply different product strategies to develop and formulate business offerings to different segments 


  • Pricing Strategies. Select the right pricing strategy to be used for their product's pricing


  • Promotional Mix. Describe the different online and offline promotional methods that are available to a startup


  • Distribution Channels. Appreciate the different options available to a business startup in terms of distribution strategy 


  • The infrastructure. Consider the different available options for business startups in terms of premises, infrastructure and business tools


  • Human Resource. Apply Human Resource principles and guidelines to effectively recruit, train, motivate and appraise their people


  • Risk Management. Apply risk management techniques to assess, and manage the risk of their venture


  • Return on Investment. Evaluate the expected ROI of the venture in order to decline or reject the project


  • Financing. Describe the different fundraising sources for starting up their business


  • Presentation Skills. Demonstrate convincing arguments to venture capitalists for securing business financing


  • Incorporate. Distinguish between the different entities under which they can do business


Business Training and Seminars on Business Startups

Learn how to kick start your business and increase your chances for success

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With a vast professional experience, Panayiotis has been actively involved in business consulting, teaching and training for the past 20 years and his area of specialty is Marketing, e-business and technology Learn More >>>

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the trainer

Business startups training course

The purpose of the business startups course is to equip participants with the knowledge and the skills necessary to give life to their business ideas and kick start their own business.
It covers a wide area of business topics that are useful at both the business startup stage as well as at the business management stage. Consider it as a mini MBA course, full of theoretical business concepts applied to real life scenarios in a simple, practical and easy to understand way.