An overview of this Google Ads course


the trainer

The purpose of this Google Ads course is to help participants learn how to design and execute online advertizing campaigns using the Google Ads platform (Ex. AdWords) They will learn how to work with different types of Ads such as text, images, video Ads and learn how to advertize on Google Search and Display Network. A part of the course will focus on how to measure their advertizing performance and how to improve it with AdWords tools.

By the end of this Google Ads course, participants will be able to:

  • A Paid and Organic results. Distinguish between paid and organic search results

  • Ad Management. Apply an effective methodology for the management of online advertising campaigns 

  • Display & Search Network. Define Google Display Network and Google Search Network

  • The Ads account. Describe the different sections of a Google Ads account

  • Campain Design. Design an advertising campaign for Google Search Network and Google Display network

  • Keyword Selection. Identify the keywords which your prospects use when searching on the web for your products and services

  • Variety of Ads. Demonstrate the ability to design advertizing campaigns with different types of Ads (text, images, video)


  • Goal Setting. Set well defined Key Performance Indicators (KPIs) and use them to measure the performance of their promotional activities

  • Campaign Optimization. Change existing advertising campaigns to make them more cost-effective

  • Google Ads Elements. Distinguish between Campaigns, Ad Groups, Ads, Keywords and other elements of the Google Ads account

  • Performance Optimization. Make bidding decisions and adjust their bidding pricing model to optimize their campaign performance

  • Performace Assessment. Measure the performance of their advertising efforts with both Google Ads and Google Analytics 

  • Conversion Rate Optimization. Adopt best practices for Landing Page Optimization in order to improve chances for prospect conversion

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Business Training and Seminars on Google Ads 

With a vast professional experience, Panayiotis has been actively involved in business consulting, teaching and training for the past 20 years and his area of specialty is Marketing, e-business and technology Learn More >>>

Learn how to build campaigns that will significantly increase your sales

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